The hotel General Manager is the heart of a successful hospitality operation. It is an exciting and rewarding role, and one that is in high demand as the world’s leading hotel brands accelerate the roll out of new hotels and concepts.
Making the successful transition to General Manager requires profound personal change. It demands an enhanced toolkit of skills, knowledge and confidence to make strategic decisions and implement them in a way that creates real long-term value.
Our General Manager program is a comprehensive suite of learning modules purpose-designed to support a successful transition to the role. The program is a nine to twelve month journey with a blend of face-to-face and online courses, split into three distinct modules.

AGILE LEADERSHIP
Explore the skills and knowledge that enable agile leaders to empower and develop their teams, inspiring greater trust and generating a more positive team culture as a result.
Date: March 9 to 13, 2020
Campus: Glion Institute of Higher Education, Glion-Montreux, Switzerland
Content includes:
- Dynamic presentation skills
- Empowerment
- Mentoring for success
- Conflict resolution
IMPACTFUL HUMAN RESOURCES TOOLS
Better manage the ‘people cycle’, from resource planning to interview skills to performance management and coaching.
Content includes:
- Interview techniques
- Agile workforce planning
- Managing performance & performance coaching
PERSONAL AWARENESS
Focusing on relationship-building, communication and personal brand development, this engaging, blended course features a number of industry-standard assessment methodologies.
Content includes:
- Sova psychometric assessment
- DiSC behavior assessment tool
- Strength finder
- Emotional Quotient Inventory (EQI)

CHANGE MANAGEMENT
Better evaluate when change is required, study strategies for change implementation and understand the role of a leader in ensuring change is accepted and integrated into team behavior.
Date: June 1 to 3, 2020
Campus: Glion Institute of Higher Education, London, United Kingdom
Content includes:
- Change strategies
- Barriers to change
- A leader’s role in change
OWNER MANAGEMENT
Learn the skills that a GM needs in order to build productive relationships with owners and key stakeholders.
Content includes:
- Managing upwards
- The power of influencing
- Negotiating successfully
CORPORATE GOVERNANCE
Learn how to align corporate culture with established theories and frameworks for corporate governance and business conduct, while also leveraging the growing power and influence of corporate responsibility.
Content includes:
- Theories & frameworks
- Corporate alignment
- Business conduct
PROJECT MANAGEMENT
Discover the latest thinking and best practice applications in project management; develop skills in managing all aspects of the project lifecycle, from initiation to planning, execution, monitoring, controlling and closure.
Content includes:
- Initiate, plan and execute strategies
- Tools & cycles

ENTREPRENEURSHIP
Learn how to develop new, innovative strategies that balance entrepreneurial flair with a deep understanding of start-up risks, and how they can be monitored and managed.
Date: September 21 to 25, 2020
Campus: Les Roches Global Hospitality Education, Bluche – Crans-Montana, Switzerland
Content includes:
- Concepts and innovative strategies
- Managing SMEs
- Start-up risks
MARKETING
Gain a stronger understanding of the role and processes of marketing within the hospitality industry; get up-to-date with the latest thinking around social media marketing and search engine optimisation.
Content includes:
- International branding
- Public relations & communications
- Social media marketing
- Business relationship development
HOTEL ASSET MANAGEMENT
Establish the key components of a successful asset management strategy; understand how analysis can support decision-making and ways that new hospitality concepts can drive value.
Content includes:
- Creating hospitality concepts
- Strategic business planning in hotel development
REVENUE MANAGEMENT
Learn the strategies and tools for optimizing financial performance while enhancing skills in areas such as capacity management, demand and revenue forecasting, and pricing execution.
Content includes:
- Business strategy
- Strategic pricing optimization
- Financial performance
Pricing
CHF 11’500
The program fee included course materials, lunches and coffee breaks during the program. It excludes participants cost of travel, lodging and miscellaneous charges.